Last week we announced that we sold our Ad Network business to AdKnowledge. Thanks to everyone who sent along their congratulations. We did that in order to focus on our data business.

Our business is data, making it open and freely accessible for every website on the web via our Audience Analytics service and making it available in real-time via our Targeting API for a fee.

All revenue generated by our Targeting API service is shared back with those who contributed their data, strong emphasis on “their” since contributors always retain ownership of their profile data.

If you’re reading this then you most likely operate a blog, a website, an app, or multiple websites. If that’s true then please consider adding the Lookery Javascript Tracker code to your site(s). I’d love your feedback on our Audience Analytics service.

Thanks to all my friends who have already taken the leap.

» Amplify your Site with Lookery

If any of the words in the title resonate with you then you should checkout our new Lookery Dev Blog.

The dev blog has only been around for a little under a month but we’ve already created an open source Javascript library, a PHP UTF-8 compliance script, and written lots about our experience with Erlang.

Our favorite description of the Lookery Dev Blog is Ingrid Alongi’s, “Stream of geeky consciousness…”.

Check it out and please leave comments, we enjoy reading them.

Flickr Photo by noahwesley

Scott Rafer’s 5 lessons for Entrepreneurs:

1. Make the first startup simple and small. Make a million or two and get some leverage.
2. Sexy sucks. boring is always better. If anyone thinks that they can get laid competing with you, it will screw up your economics.
3. VC deals are mortgages not partnerships. Stick with angels as long as humanly possible.
4. Demand chain integration is cheap. Supply chain integration is expensive. You’re the founder. You want cheap. See # 3.
5. Employees 11-20 don’t normally raise enterprise output. Small teams create the most value per person.

Today I created a simple plugin that allows you to easily add the Lookery Audience Analytics tracker to your Wordpress blog.

Lookery’s Audience Analytics is like Google Analytics + Compete.com but instead of measuring your site’s “pageviews” and “clicks” Lookery helps you analyze your site’s audience.

We’re working on some great analytics that should be out real soon. Despite being quite early we’re already seeing sites such as ThisNext and ReadWriteWeb signup as early adopters.

I love your feedback. Please let me know how we can improve our analytics and our new Wordpress plugin.

» Amplify your Wordpress Blog with Lookery

The first thing you learn in the data business is that all data has biases.

But sometimes data biases are easier to spot. I’ll let you play “Where’s Waldo”
with the screenshot below and find one particular data bias that Quantcast has:

Clue: it’s not CraigsList or Sears.